LYONS GLASS - BRANDING

Design Objective: Rebranding design work for Lyon’s Glass, with an initial focus on redeveloping the Lyons Glass logo. This led to a decision to create a variety of closely related logo elements that can be rearranged to create a cohesive logo family, with various color treatments as well. This Logo family can then be used interchangeably to create graphics for merchandise, with a wider range of branding applications, mainly intended for website and social media use, as well as printed onto garments, textiles, etc. Mood boards show how the new logo draws inspiration from certain visual characteristics of the actual glass.